# Services

Audit, Build, and Retainer. Published prices, stated scope limits, and
what we refuse to promise.

Source: https://martenfield.com/services/
Method version: v1.0

Every engagement contracts on citation share across a named query set over
90 days, measured identically both times.

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## Audit, $3,500 (one-time), 2 weeks

URL: https://martenfield.com/services/audit/

We measure where you stand across five engines, map the sources they draw from, and hand you a ranked 90-day roadmap.

Who this is for: Proptech and CRE software companies who suspect they are absent from AI answers and want to know the size of the problem before committing budget to it.

What you get:
  - 50 buyer-intent queries across 5 engines at 3 runs each
  - Source map: which domains the models cite for your category
  - Entity check: how the models describe you, and what they get wrong
  - Hallucination log with the exact prompts that produced each error
  - Technical review: crawler access, schema, rendering, freshness
  - 90-day roadmap ordered by effort against expected movement

Not included:
  - Implementation. The audit tells you what to fix, it does not fix it.
  - Content production.
  - Ongoing tracking after the two weeks.

## Build, $12,000 to $18,000 (project), 6 to 8 weeks

URL: https://martenfield.com/services/build/

We do the work. A publishing pipeline from your database, source-grade assets, and placements where the source map points.

Who this is for: Companies holding proprietary data that their buyers ask about and their market cannot currently read. Usually the audit came back showing the source map is dominated by review sites and trade press, and none of it is yours.

What you get:
  - Data publishing pipeline from your existing database
  - 8 to 12 source-grade assets built from data you already hold
  - Placements where the source map points, not where it is easy
  - Schema and entity architecture across the published layer
  - Crawler access corrected and verified against live requests
  - Baseline and 90-day re-measurement on the same query set

Not included:
  - Paid media or ad management.
  - Full-funnel content marketing. We publish source-grade assets, not blog volume.
  - Ongoing tracking after the engagement, unless it continues as a retainer.

## Retainer, From $4,500 (per month), 6-month minimum

URL: https://martenfield.com/services/retainer/

Weekly tracking, continuous publishing, and source acquisition. For companies treating citation share as a standing metric.

Who this is for: Companies treating citation share as a standing metric rather than a project. Usually this follows a Build, once the pipeline exists and the question becomes keeping the position rather than taking it.

What you get:
  - Weekly tracking across the contracted query set
  - 3 to 4 source-grade assets per month
  - Source acquisition: profiles, data contributions, trade press
  - Monthly report with the movement and what caused it
  - Quarterly benchmark against named competitors

Not included:
  - A dashboard login. The report is a document, because that is what gets read and forwarded.
  - Guaranteed monthly citation growth.
  - Work outside the contracted query set without re-scoping.

## What we do not promise

- Pipeline numbers from AI answers
- Demo counts attributed to a model
- Attributed revenue from generated answers

Attribution from generated answers is unreliable in 2026. Citation share
is the leading indicator we contract on, not the invoice.

## Who we turn down

- Individual agents and local brokerages
- No proprietary data to publish
- Budget under $3,000 a month
- First question is the monthly rate