01
GEO for proptech
What generative engine optimisation means for a software company selling into commercial real estate, why the dataset inside your product is the asset, and what we have not measured yet.
Guides
The practical version.
Written for people who have already read the listicle version, working in proptech or commercial real estate software. These cover what the tracking tools actually measure, what the work costs, how a citation happens mechanically, and how to check what a crawler receives from your own site.
-
-
02
AI visibility tools compared
What Profound, Peec, Otterly, Scrunch, and the rest of the AI visibility tracking category actually measure, and the questions to ask before you buy one.
-
03
What GEO costs in 2026
Real price ranges for AI visibility and generative engine optimisation work, what sits inside each band, and how to tell specialist work from SEO with a new label at any price.
-
04
How to get cited by ChatGPT
The mechanism behind citations in generated answers, and the work that actually moves it. Written for people who have already read the listicle version.
-
05
Does ChatGPT read schema
An honest answer to the question technical buyers ask first. Structured data is not read by the model directly, and it still matters. Here is why both are true.