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AI visibility tools compared
What Profound, Peec, Otterly, Scrunch, and the rest of the AI visibility tracking category actually measure, and the questions to ask before you buy one.
Guides
Written for people who have already read the listicle version. These cover what the tracking tools actually measure, what the work costs, how a citation happens mechanically, and how to check what a crawler receives from your own site.
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What Profound, Peec, Otterly, Scrunch, and the rest of the AI visibility tracking category actually measure, and the questions to ask before you buy one.
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Real price ranges for AI visibility and generative engine optimisation work, what sits inside each band, and why anything under $3,000 a month is usually SEO with a new label.
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The mechanism behind citations in generated answers, and the work that actually moves it. Written for people who have already read the listicle version.
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An honest answer to the question technical buyers ask first. Structured data is not read by the model directly, and it still matters. Here is why both are true.
Start here
The audit measures 50 buyer-intent queries across five engines at three runs each, maps the sources the models draw from, and returns a ranked 90-day roadmap. Two weeks, $3,500.