Research
What we measured, and what it does not prove.
Findings, method notes, and measurements. Everything here states when the data was collected, where it came from, and the method that produced it. A citation measurement names the engines and the runs per query. A count from somewhere else names that instead.
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How we measure recommendation share and citation share, method v1.1
The full method behind every number we publish. What the two metrics are and why they are two, query construction, engine coverage, run counts, what we store, how we parse it, and the four places this method is weakest.
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One lead arrived from an AI answer, not two, and it still proves nothing
We published this saying two enquiries came from AI answers. One came from Google, and the other was recommended our service brand rather than our data platform. Two corrections, the one lead a referrer header actually recorded, and why none of it is evidence yet.
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What we did to this site, and why you can check all of it
A firm selling AI citation whose own site is not readable has no argument left. Every technical decision behind martenfield.com, including the ones that cost us something.